Immersive broadcasting created by special cameras and next-generation graphics
블랙티비One of the most popular pieces of equipment in recent sports broadcasting is the combination of 'cinema cameras' and gimbals. Cinematographers equipped with cinema cameras featuring large sensors capable of producing a shallow depth of field (out of focus) run towards players celebrating a goal or rounding the bases after hitting a home run. In this scenario, the background is blurred while the player's facial expression and beads of sweat are captured in sharp clarity, allowing viewers to experience an intense sense of immersion, as if they are empathizing with the protagonist's emotions in a movie. Furthermore, racing drone cameras that fly freely above the stadium and Spidercams that move across the field at high speeds on wires provide three-dimensional and dynamic high-angle views that ground cameras cannot capture.
The 'Scorebug & On-Screen Graphics' that make up the screen are also undergoing a major transformation. For the 2026 season, the Korea Professional Football League (K-League) completely revamped its broadcast graphics for the first time in five years, moving away from screens that simply listed information. The newly designed graphics system has significantly enhanced the visual recognition of starting lineups and scoreboards, and in particular, it visually maximizes the unique identity of each team by creating custom animated graphics that pop up for each club and player the moment a goal is scored.
The most remarkable aspect is that these visual graphics are combined with 'real-time AI data tracking technology.' Dozens of tracking cameras installed on the stadium ceiling calculate a player's real-time movement speed, pass success rate, and the speed and spin of the ball during shots, based on chips attached to the player's body or vision recognition data. This data is instantly overlaid onto the screen as augmented reality (AR) graphics. For instance, during a free kick, the trajectory and speed of the ball are drawn as real-time lines on the screen, and as a defender runs, their current speed (km/h) follows their feet via a graphic panel. The harmony between the 'emotional visual beauty' provided by specialized cameras and the 'rational information' offered by real-time AR data graphics delivers a perfect viewing experience to viewers that surpasses even being at the stadium. Black TV